Lessons from a Chief Marketing Officer
By Brad Kirk.
Description
One of America's most successful marketing executives reveals tips and techniques of the massmarketing giants Today's best marketing minds are in the consumer packaged goods industry, working with budgets of $100 million or more to pitch everything from soft drinks to shaving cream. Lessons from a Chief Marketing Officer takes an inside look at this highpressure world and provides readers with the essential ingredients needed to become not just market leadersbut leaders committed to great marketing. Dynamic and packed with hands-on techniques, Lessons from A Chief ...
ISBN(s)
0071403175, 9780071403177
