The Marketing Audit: Translating Marketing Theory into Practice (The Marketing Series : Practitioner)
By Unknown Author.
Description
This title puts the reader through a thorough marketing test with exercises, quizzes, questionnaires, checklists, problem-solving techniques and matrices. The applications of the exercises will test the reader's organization's marketing proficiency. Students of marketing need a bridge between the world of theory and the world of practice. This book is intended as that tool. Malcolm McDonald has extensive industrial experience, including a number of years as Marketing Director of Canada Dry. During the past ten years he has run a series of successful seminars and workshops on marke...
ISBN(s)
0750617063, 9780750617062
