Global and Transnational Business: Strategy and Management
By Unknown Author.
Description
In Global and Transnational Business, the authors discuss the complex strategic issues involved in global and international business. They provide a review of the work of leading authors in the field and present this within the context of an integrative framework. This framework establishes clear linkages between global strategy, global management and global competitiveness. The link is examined between the trend towards the globalization of competition, markets and products, and the need to adopt global or transnational strategies and approaches to management. The text also includes the fo...
ISBN(s)
0471988197, 9780471988199
