Strategy in Practice: A Practitioner's Guide to Strategic Thinking
By George Tovstiga.
Description
Strategy in Practice presents a practitioner-focussed approach to strategy. Rigorously founded on current thinking and theoretical concepts in the field of strategic management, it aims to: Provide the strategy practitioner with a systematic and insight-driven approach to strategic thinking. Establish and translate the relevance of strategy theory to its application in the practice field. This is where many executives in firms have great difficulty: they lose sight of the wood for the trees when it comes to strategy. Leads the reader through the strategic thinking process, beginning with ...
ISBN(s)
0470972394, 9780470972397
