Strategic Electronic Marketing in Managing E-Business
By Unknown Author.
Description
Strategic Electronic Marketing takes a systems and relationships approach to exploring e-business marketing. This text addresses the basic principles that underlie marketing and how e-business marketing techniques will fundamentally change the traditional marketing process. Use this text to prepare students for careers in a rapidly changing environment of non-linear, online, interactive advertising; new product development and distribution processes; and reliance on databases. This text is suitable for both undergraduate and graduate students courses in e-commerce. - from Amzon
ISBN(s)
0324013191, 9780324013191
