Essentials of Visual Communication (English Edition)
By Bo Bergström.
Description
Essentials of Visual Communication is an inspiring and uniquely accessible guide to visual communication.The book presents the major disciplines in today's media, and puts theory into practice, explaining how to achieve a strong communication chainfrom strategy and messages to design and influencesto reach the target audience.This book will be invaluable for anyone wanting to communicate through the use of images and text, and in particular for students, whether in the fields of graphic design, advertising, editorial design, journalism, new media, information technology, mass communica...
ISBN(s)
1856695778, 9781856695770
