Marketing Management: Knowledge & Skills
By Unknown Author.
Description
This is a combination of A Preface to Marketing Management, plus 40 cases. The text serves as an overview for critical issues in marketing management. There are over 40 cases and more than 50% are new to this edition. Several of the cases feature technology companies and highlight exciting new examp - from Amzon
ISBN(s)
0072315571, 9780072315578
