Industrial Marketing Management: Text and Cases (Kent series in marketing)
By Robert Haas.
Description
This text focuses on decision making and the changes and effects on traditional marketing concepts. This edition contains three new chapters on the Standard Industrial Classification System, physical distribution theory and international marketing. This book should be of interest to degree, postgraduate and MBA students taking courses in industrial and marketing management, and marketing strategy. - from Amzon
ISBN(s)
0534917224, 9780534917227
