New Products Management (McGraw-Hill/Irwin Series in Marketing)
By Unknown Author.
Description
New Products Management, 8/e, by Crawford and Di Bennedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project. - from Amzon
ISBN(s)
0072961449, 9780072961447
