Strategic Marketing Problems: Cases and Comments, 10th Edition
By Unknown Author.
Description
For courses in Marketing Strategy, Marketing Management, and Strategic Marketing. This best-selling text is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive class-tested case studies provide an opportunity for those concepts and tools to be employed in practice. - from Amzon
ISBN(s)
0131421840, 9780131421844
