Social Media Is Bullshit
By B.J. Mendelson.
Description
A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expand your businessIf you listen to the pundits, Internet gurus, marketing consultants, and even the mainstream media, you could think social media was the second coming. When it comes to business, they declare that it’s revolutionizing advertising, PR, customer relations—everything. And they all agree: it is here to stay.In this lively, insightful guide, journalist and social critic B.J. Mendelson skillfully debunks the myths of soc...
ISBN(s)
1250002958, 9781250002952
