Built to Last
By James C Collins.
Description
This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book about visionary companies.' drawing upon a six-year research project at the stanford university graduate school of business, collins and porras took eighteen truly exceptional and long-lasting companies and studied each company in direct comparison to one of its top competitors. They examined the co...
ISBN(s)
1844135845, 9781844135844
