Public Relations: What Research Tells Us (Commtext Series)
By John V. Pavlik.
Description
Are news reports prepared by journalists or are they prepared by public relations specialists? What do we know about the nature and effect of information packaged as part of a PR campaign and transmitted to us as news? What can research tell us? Public Relations is a comprehensive study of this neglected field of communications research. Pavlik examines the many theories of how information works and sheds light upon the link between information, attitude and behaviour. - from Amzon
ISBN(s)
0803929501, 9780803929500
