The Hockey Stick Principles: The 4 Key Stages to Entrepreneurial Success
By Bobby Martin.
Description
Many business books fuel unrealistic notions about what a good idea looks like, how fast a founder should attract investment, and how quickly growth will take off. The problem with this mythology is that it can sometimes end with entrepreneurs abandoning their dreams too soon if they don't see immediate results. In The Hockey Stick Principles, author Bobby Martin shifts his focus away from all the hype about rapid growth and the pursuit of funding and instead takes a look at the real process behind getting a good idea off the ground. Using a hockey stick as a metaphor and highlighting ...
ISBN(s)
9781250116673
