Precision Marketing: Maximizing Revenue Through Relevance
By Unknown Author.
Description
As business marketers, the pressure to engage and retain valuable customers in a challenging economy while communication channels are exploding presents a daunting dilemma. The cacophony of marketing messages has risen to a deafening level with the advent of a multitude of new online marketing channels -- social media, mobile, email, blogs - adding to the already crowded world of offline marketing - direct mail, print advertising, TV, radio. In response, consumers are voting with their dollars and their attention. Many consumers have made it clear that it's all abo...
ISBN(s)
9780749465353
