Executive's Guide to E-Business: From Tactics to Strategy
By Unknown Author.
Description
Is E-Business Helping You--Or Your Competitors? E-business is transforming the commercial landscape and completely redefining traditional business assumptions. In an e-nabled world: · Customers demand personalized, intimate relationships resulting in new levels of transaction simplicity and service value. Companies use the Internet to expand into new markets and grow. · Products and services are designed for e-sales and customer segmentation. Companies package their most strategic asset--institutional knowledge--and bundle information with products and services to create ne...
ISBN(s)
0471376396, 9780471376392
