Google Analytics Integrations
By Daniel Waisberg.
Description
Get a complete view of your customers and make your marketing analysis more meaningfulHow well do you really know your customers? Find out with the help of expert author Daniel Waisberg and Google Analytics Integrations. This unique guide takes you well beyond the basics of using Google Analytics to track metrics, showing you how to transform this simple data collection tool into a powerful, central marketing analysis platform for your organization. You’ll learn how Google AdWords, AdSense, CRMs, and other data sources can be used together to deliver actionable insights about your cus...
ISBN(s)
1119053064, 9781119053064
