Advanced Brand Management: Managing Brands in a Changing World
By Paul Temporal.
Description
Paul Temporal has written a remarkably insightful book on how tobuild strong brands. he addresses every issue in brand managementwith sound theories and marvelous examples. This is one of the bestbooks on brand management to help any company build powerfulbrands. - Philip Kotler Those building and managing brand assets will find the issuesfacing them addressed in Advanced Brand Management with clarity,insight, and an easy-to-read style. Chock full of case studies, Iespecially found useful and stimulating, the author's willingnessto offer critical judgments of brand decisions. - DavidAa...
ISBN(s)
0470824492, 9780470824498
