The Cognitive Impact of Television News: Production Attributes and Information Reception

By B. Gunter.

The Cognitive Impact of Television News: Production Attributes and Information Reception

Description

Research shows that, while people around the world consistently nominate television as their most important news source, much of the content of news bulletins is lost to viewers within moments. In response, Barrie Gunter argues that this can be explained by the way in which televised news is written, packaged and presented. - from Amzon

ISBN(s)

9781349500314

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