Strategic Sport Marketing
By Unknown Author.
Description
Since the sport consumer may now be either participant or spectator, either at the game or on TV, standard marketing theory does not necessarily apply. This comprehensive text places the unique problems and issues of sport marketing within a firm model of a strategic sport marketing process. Included with the authors' analysis of the process are: Australian and international case studies; "sportsviews" to illustrate chapter key points; and draft marketing plans and sponsorship proposals. - from Amzon
ISBN(s)
1864484616, 9781864484618
