Seeing through a donor's eyes :how to make a persuasive case for everything from your annual drive to your planned giving program to your capital campaign
By Tom Ahern.
Description
Why should I give you my hard-earned money? Effective fundraisers answer this essential question every time they ask for a gift. What's their secret to success? They have a winning case for support. As Tom Ahern, America's premier fundraising writer, makes clear, a case isn't some fancy argument you only develop for capital campaigns, when you're chasing millions. Successful donor newsletters, websites, annual reports, donor acquisition programs, email, direct mail, advertising, planned giving programs, and, yes, capital campaigns, too all have one thing in common: behin...
ISBN(s)
1889102342, 9781889102344
