Code Halos: How the Digital Lives of People, Things, and Organizations are Changing the Rules of Business
By Unknown Author.
Description
Harness "Code Halos" to gain competitive advantage in thedigital eraAmazon beating Borders, Netflix beating Blockbuster, Applebeating Kodak, and the rise of companies like Google, LinkedIn, andPandora are not isolated or random events. Today's outliers inrevenue growth and value creation are winning with a new set ofrules. They are dominating by managing the information thatsurrounds people, organizations, processes, and products—whatauthors Malcolm Frank, Paul Roehrig, and Ben Pring call Code Halos.This is far beyond “Big Data” and analytics. Code Halosspar...
ISBN(s)
1118862074, 9781118862070
