Xuxa: The Mega-Marketing of Gender, Race, and Modernity
By Amelia Simpson.
Description
Xuxa (SHOO-sha), a former Playboy model and soft-porn movie actress, is Brazil's mass media megastar whose children's television show reaches millions of people in Latin America and the United States. Amelia Simpson explores how the blond sex symbol emerged in the 1980s to become a cultural icon of extraordinary authority throughout the Americas. Although Xuxa's show is aimed at younger audiences, the images she projects inform television viewers of all ages about what constitutes happiness, beauty, and success. Simpson's colorful analysis argues that Xuxa's represe...
ISBN(s)
1566391075, 9781566391078
