Marketing Handbook for the Design & Construction Professional
By Society for Marketing Professional Services.
Description
These days, driving new business is the key to your survival...and this highly acclaimed marketing tool is your key to driving new business. With 64 articles by more than 70 contributors and 18 reviewers, this all-new and thoroughly revised handbook covers every aspect of marketing in the design and construction industry from initial market research, to getting leads, to making presentations, to website development. If you're not a marketing professional, then you really need this book. In a clear, no-nonsense manner, it shows you how to: * create winning proposals and presentations * ...
ISBN(s)
1557016585, 9781557016584
