Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships
By Unknown Author.
Description
The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets.Decisions are made on value, not impulse. Buying cycles arecomplex, often with many stakeholders involved. Relationships andsupport are critical. Bet-the-business decisions demand discipline,knowledge, and lots of information.This hands-on guide covers topics unique to this segment,including cost justification, prospecting and lead generation,matching tools to the sales funnel, building, B2B search engineoptimization, social media monitoring, social media policydevelopment, ...
ISBN(s)
0874349001, 9780874349009
