Global Marketing Management: International Edition
By Warren J. Keegan.
Description
Paperback. Pub Date :2011-09-09 Pages: 480 Language: English Publisher: Pearson For courses in International Marketing and Global Marketing.This is the leading MBA text in international marketing-with comprehensive cases. - from Amzon
ISBN(s)
0273768689, 9780273768685, 9788131730911
